This Privacy Policy explains what personal information Kino Club, a platform under the company Sandrew Metronome Danmark A / S ("SMDK"), collects, uses, passes on, and otherwise processes about individuals (hereinafter referred to as "you"), who is interacting with our platform (hereinafter referred to as "information").

In this Privacy Policy, the "data controller" for your information is the company Sandrew Metronome Danmark A / S, which decides for what purposes, what information is to be processed and how.

If you have any questions regarding the data controller, please contact us using one of the ways we have listed below.

Under the laws of some of the countries outside Europe's economic territory, we may need your consent to process your information as described in this data protection policy. Subject to any expressions, you give us, that is misleading, such as to opt out or not sign up for, when prompted and, where permitted by law, you agree that we may use your information in accordance with this Privacy Policy by providing your information or by otherwise interacting with our platform.


Read this Privacy Policy carefully. It explains the types of information we collect about you, the purposes and methods we collect for and on, and (where applicable) the legal basis on which we do so, as well as information regarding the storage of your information, your rights, and how to contact us. This Privacy Policy covers both our online and offline data processing activities, including information that we collect through various offers, such as those listed below:

Digital services:

•   Kino Club’s websites, including activities taking place on our websites, such as promotions, contests, purchases made on our services, calls for actions for user-generated content (hereinafter "BGI") and subscription to newsletters.

•   Mobile apps, including activities that take place through our apps, such as those listed on our websites.

•   Subscription services or other streaming services offered by Kino Club to consumers and services, where you receive our audiovisual content through our websites, mobile apps, etc. and / or through a service provided by a third party, such as an Internet service provider, TV platform or mobile phone provider.

•   Our fan pages / channels / accounts on third party social networks (e.g. official pages on Facebook, Instagram, Twitter, etc.).

Please note that we may combine the information we collect through one source (such as a Kino Club website) with information we collect through another source (such as a mobile app), including information that may have been collected. by a third-party licensee or app store. Any processing of your personal information by such licensee or app store is not part of this Privacy Policy. So please check carefully whether the terms and conditions in question refer to Sandrew Metronome Danmark A / S (Kino Club) or not.


We collect, use, share and otherwise process the following categories of information:

1) Information we collect from you:

•   Registration, account, and registration information, including information about when you register or register with Kino Club (e.g., name, username, password, e-mail, contact information, date of birth or age, interest in our content, etc.)

•   Information about your purchase of an offer, including relevant payment information (e.g., credit card information). We can also process information regarding trial periods, periods without an active enrolment, payment history and any forgotten payment.

•   Information about your use of an offer, including information about whether you have opened an email we have sent you, how you (including any account you use) interact with the platform, content you have seen or written about, advertisements and more content you have interacted with, your preferences and interest in and use of various features, programs, services, and content available on the platform. It may also include demographic information.

•   Information you provide when participating in consumer surveys, including online or written responses.

•   Entries for contests or invitations to action, including photos, videos, and text.

•   Information about your use of social media, including interactions on our fan sites / channels / accounts with third-party communities, forums, and social media sites, services, plug-ins, and applications (hereinafter referred to as "social media sites"). This may include postings, your "likes" and other user-generated content that you may provide, as well as details about yourself such as your name, user ID, profile photo and birthday. For information on how to customize your privacy settings on social media websites, and how the social media pages process your personal information and content, we refer to their Privacy Guidelines, Privacy Policy, and Terms of Use.

•   Information shared on Kino Club's public forums, including where you share photos, videos or comments while participating in online forums. Depending on your privacy settings, this information or content and your username may become public on the Internet or in a user community. We cannot prevent further use of this information once you share it in a public space or in a community forum. We refer to the specific forums privacy policy for more information on how they process your information.

•   Information about your location, including device information about where your device originates (such as IP address or country code), your device's interactions with our digital Service or our content, information about your device's exact location (e.g., geographic location via mobile devices).

•   Event information, including photos and clips, whether recorded through a booth or otherwise by us or a third party on our behalf.

•   Technical information / usage information from your device, including device type, browser, unique device identifier, operating system, ISP, mobile phone identifier and / or mobile ad identifier, IP address, network properties, TV device and application properties and settings, and other devices or browser properties and settings.

•   Information about your customer requests, including when you contact us through our contact forms, email addresses, or otherwise.

2) Information we may collect about you from other sources, including friends:

Information from other sources. We supplement or combine information from a variety of other sources or outside records, including third-party data providers that provide us with information such as demographics, transactions and purchase history, or information about content and advertisements you interact with. We may also receive information from third parties with whom you have a subscription agreement that includes access to our content or services.


We may use the information described in this Privacy Policy, or which has been disclosed at the time of collection. Below we explain our various purposes, any processing activity that needs further explanation and, where necessary, the "legal basis" that we have for processing your information.

Please note that while information may be processed for more than one purpose (e.g., the information we receive when we deliver our offers may also be used to improve and develop our offers and / or for marketing and personal advertising), not all purposes or treatment activities below will necessarily apply in all cases. Our particular use of your information depends on the offer you have chosen to take advantage of and the way you interact with us, including the permissions you give us (e.g., whether or not you consent to certain types of use, such as direct marketing and other rights that you exercise regarding our processing of your information .Your ability to control some of the purposes for which your information is processed is described in INDIVIDUAL REQUESTS FOR RIGHTS and COOKIES AND OTHER TECHNICAL INFORMATION sections below.

Delivery of our offer

We use your information for the purpose of creating your account with us, to register you for an offer, to enable you to pay for it, to deliver the offer, to give you permission to participate in offers, competitions, to encourage you to act or to maintain the offer and resolve any issues. This may include enforcing applicable terms and conditions (e.g., for our subscription services, limiting the number of devices and displaying the correct content based on location) and optimizing the delivery of the offer to each specific device used to access it and to provide the "keep watching" feature on our subscription services.

In countries where our processing of information requires a legal basis, we rely on the following:

•   Much of our processing, such as the delivery and maintenance of our offerings, is necessary to enter into or comply with the contract we have with you, including enabling new customers to sign up or register with us and existing customers to log in to our Service.

•   Other types of treatment are necessary for our (and others') 'legitimate interests', including:

•   Run our business, deliver our offerings and serve our customers;

•   Contact customers with important announcements or updates;

•   Contact customers about their transactions and purchases;

•   Personalize content and make content recommendations;

•   Use and / or enforce the rights granted to us under the terms and conditions of the offer.

•   Make payment easier for our offers.

Improvement and development of our offer

We use your information for the purpose of analyzing, improving, personalizing and evaluating our offers and your use of them, as well as developing new offers.

In countries where our processing of information requires a legal basis, we rely on the following:

•   Other types of treatment are necessary for our (and others') legitimate interests, including:

•   Improvement and development of our offer.

•   Create efficiency in our business.

•   Understand consumer trends and interests, including consumer insights, market research and content performance measurement.

•   Compile statistics on the use of our offers.

Marketing and personal advertising

We use your information for marketing purposes and / or to advertise our offers, including offers from our partners. SMDK may use AdTech technologies to monetize digital services and / or to create a 'profile' based on information about your interactions with us, including our offers, our service providers, and our partners and their websites, apps, and online advertising, which is used to provide personalized advertising and marketing to you. We may also collect information about users to create groups or categories of users, such as' segments ', to communicate with you about our offers and tell you about our clients and partners' offers, including on social media pages.

The processing of your details for this purpose may include an algorithm that automatically selects advertising that is designed to be of interest to you, but we shall not make automatic decisions, which may have a legal or material effect on you without your expressed consent, or where otherwise permitted by applicable law.

In countries where our processing of information requires a legal basis, we rely on the following:

•   Other types of marketing and personal advertising processing are necessary for our legal interests (and those of others), including:

•   To promote our commercial interests with marketing and by advertising our offerings, including engagement in contextual (non-data driven) advertising, analytics, and ad effectiveness measurement.

•   To expand our customer base by deepening the relationship with existing customers and attracting new customers.

•   To promote the Kino Club brand both online and offline.

•   In certain jurisdictions, for certain types of processing, such as interest-based advertising, or where we send direct marketing via email, text messages or SMS, messages on social media pages, we rely on your consent (where given).

Delivery of customer service

We may use your information for the purpose of providing customer service, including handling your queries and complaints (including troubleshooting), whether you contact us by phone, email, chat boxes, forms, letter, website or via social media pages.

In countries where our processing of information requires a legal basis, we rely on the following:

•   Some types of treatment activities are required for us to fulfil our contract with you to provide one of our offers.

•   Some types of processing activities are necessary to meet our legal obligations.

•   Some types of treatment are necessary for our (and others') legitimate interests, including:

•   Answer our customer inquiries and complaints

•   Follow the development and effectiveness of our responses

•   Improve our customer service.

Detection, prevention, and investigation of criminal and other illegal activities

We may use your information for the purpose of detecting, preventing, or investigating criminal activities (including fraud and copyright infringement), protecting the security of our users, and enforcing our rights in the courts. For example, we may, where necessary, share your information with courts or use it to sue you to enforce our rights.

In countries where our processing of information requires a legal basis, we rely on the following:

•   Some types of processing activities are necessary to meet our legal obligations.

•   Some types of treatment are necessary for our (and others') legitimate interests, including:

•   Protection of our - or our customers 'and users' - business interests and rights, privacy, security, and property.

•   Establishment, exercise, or defence of legal claims.

•   Sharing your information with third parties to obtain permission to proceed with the available remedies available or limit any damages that we may suffer.

Compliance with legal obligations

We may use your information for the purpose of complying with our legal obligations, including accounting rules, responding to individual rights requests, and responding to requests from regulators, judicial authorities, and law enforcement or government agencies.

In countries where our processing of information requires a legal basis, we rely on the following:

•   This type of activity is necessary to meet our legal obligations.


We share and pass on information with the following parties for the following purposes:

Within the Sandrew Metronome group

SMDK is part of the companies in the Sandrew Metronome group. The Sandrew Metronome companies support and interact with each other to run their businesses. As a result, a Sandrew Metronome company may receive your information for processing for the purposes described in this Privacy Policy, where there is a legal basis for doing so and it is done in accordance with the permissions you have granted (e.g., if you want or do not want to receive marketing material), and other controls, you use regarding our processing of your information (e.g. where you have chosen to opt out of a particular treatment), as described in section INDIVIDUAL REQUESTS FOR RIGHTS and COOKIES AND OTHER TECHNICAL INFORMATION below.    

Outside the Sandrew Metronome group

Third party service providers. Our subcontractors have access to information to help perform the services they perform for us, such as, but not limited to: fulfilment, creation , maintenance, hosting, delivery of our offers, marketing, delivery of IT services and security, handle payments, send out emails and order executions, manage contests, conduct research, measurements and analysis, derive insights or customer service.

Affiliated third party social media sites. Some of our digital services may include links to other sites, including social media sites, for customer interaction and marketing purposes. Practices for information on social media pages may differ from ours, so please read their privacy policies and terms before submitting your personal information, as we have no control over personal information sent to or collected by these third parties.

Third Party Partners. We sometimes offer digital services and offline services sponsored by or co-branded with identified third parties. By virtue of these circumstances, third parties collect or collect information from you during the activity - either personal information or information in an aggregated or unidentified form. We do not control the use of personal information by these third parties. We encourage you to read their privacy policies to learn about their privacy practices.  

AdTech providers. We sometimes share certain information with third parties (e.g., other companies, retailers, research organisations, advertisers, advertising agencies, advertising networks and platforms, participating databases, publishers, and non-profit organisations) for processing generally in an aggregated or unidentified form, to provide advertising to you based on your interests. In some cases, we may also share segments or customized audience data with third parties for marketing purposes. For more information, please see the sections (i) Marketing and personal advertising above (ii) Cookies and other technical information and (iii) Add options below.

Other third parties. In the event of a possible change in control of the Sandrew Metronome Group (or any part of the Sandrew Metronome Group) such as a sale, merger, acquisition or any transaction or reorganisation, we may share your information with interested parties, including as part of any due diligence process with new or potential business owners and their respective professional advisers subject to customary confidentiality conditions.

Law enforcement agencies, the authorities, and the judiciary. We pass on information where it is necessary for the prevention, investigation or prosecution of criminal activities, and also in response to a legal process, e.g. in response to a court order or subpoena or in response to a request from a supervisory authority, authority or law enforcement body.

Public forums. If you write or share information, while interacting with our digital service or social media pages, depending on the type of service or your privacy settings, this information can be published, and we cannot prevent further use or sharing of that information. For information on how to customize your privacy settings on social media pages, please see their privacy policy and terms of use.


In general, we only store your information for as long as is necessary for the purposes described in this Privacy Policy. This means that the retention periods will vary depending on the type of information and the reason why we initially collected the information. For example, because of the provision of our offer to you, some information is stored for a number of years in order to comply with various financial and tax legal obligations. We have internal retention policies that describe the different retention periods for different categories of information depending on our legal obligations and whether there is a commercial need to retain the information. After a retention period has expired, the information will be securely deleted unless it is necessary for the creation, exercise, or defence of legal claims to retain it. For further information on current storage periods, please contact us using the contact information described below.


Under certain conditions, you have the right to ask us to fulfil one or more of the following requests. We may ask you for proof of your identity or other additional information before doing so.

•   Right of insight and correction: You can request the details of the information we have about you, along with a copy of your information and correction of any errors in your information.

•   The right to delete ("right to be forgotten"): The right, under certain circumstances, to ask that your information be deleted. In specific cases, we may not be able to delete certain types of information, especially where we have a legal obligation to store this information (e.g., to report to regulators) or where you want us to continue to provide an offer, and the processing of the information is necessary to be able to provide that offer.

•   Marketing communications and sharing with third parties. We provide you with an opportunity to express your preferences regarding the receipt of certain marketing communications from us and our sharing of information with trusted partners for their direct marketing purposes. Please see the "Advertising Options" section below for more information.

•   The right to data portability: The right in some cases to receive your information in a digital format or to have it sent directly to another control unit (where technically possible).

•   Right to object: The right to object (due to a particular situation you are in) to the processing of your information in the light of our legitimate interests, including for direct marketing purposes.

•   Right to withdraw consent: You can withdraw your consent at any time with respect to any processing of information based on a consent.

We assess any request to exercise these rights on a case-by-case basis. There may be circumstances where we are not legally obliged to comply with a request due to relevant exceptions provided for in applicable data protection law. In some cases, this may mean that we are able to store your information even if you withdraw your consent. To exercise these rights, please contact us by email at .


When you visit our digital services, we, third party providers and partners may use "cookies" or similar technologies to (i) provide, develop, maintain, personalize, protect and improve our digital service and its content; (ii) perform analytics, including analyse and report on the use and performance of our digital service and any advertising displayed on or provided by or through it; (iii) protect against, identify, and prevent fraud and other illegal activity; (iv) accumulate data about groups or categories of our users and (v) for us, our partners and third party service providers to deliver, target, offer, market or personalize advertising related to our offers or offers from our clients and partners.

Cookie description

1. Required cookies

These cookies are required to enable the main functionality of the website:

Strictly needed cookies or similar technologies: These cookies are important to enable you to move around our digital service and use its features, such as access to secure areas. If you disable these cookies, some, or all the features of the digital service may not work.

2. Performance cookies

These cookies allow us to analyse the use of our digital service so that we can measure and improve performance.

Performance cookies or similar technologies: These cookies collect information about how you use our digital service so that we can analyse traffic, understand users' interactions and improve the relevant digital service. Our emails and newsletters may contain a 'web pixel' that can tell us how you interacted with what we sent you. We may use third-party providers such as Google Analytics for this purpose, who may use their own cookies or similar technologies.

3. Functionality cookies

Functionality cookies or similar technologies: These cookies allow our digital service to remember the choices you make (such as your username or the area you are in) and offer enhanced, more personalized features, including personalized content.

4. Advertising cookies

These cookies are used by advertising companies to display advertisements that are relevant to your interests:

Social media cookies or similar technologies: These cookies are used when you share information using a sub-button on social media or 'like' button via our digital services, or when you link your account or interact with our content on or through social media sites, such as Facebook or Twitter. The social media pages record that you have done so, and this information may be linked to targeted activities / advertising activities, including building custom audiences.

Advertising cookies or similar technologies: Some of our digital services may use a third-party advertising network to deliver targeted advertising. They may also have the feature to limit the number of times you see an ad and track your browser search or usage across our digital services and social media pages.

Management of cookies and other technologies. For digital services in some jurisdictions, including the EEA, you can learn more about our use of cookies and other technologies and give or withdraw your consent or set your cookie preferences. In certain cases, you may object to the processing of your personal information for legitimate purposes by adjusting the cookie settings. These settings are available on a website or app at any time via the 'Manage cookies' link or a similar link found on websites or in application settings. You can also use your app / browser settings to set your cookie settings.

Marketing communication. We give you an opportunity to express your preferences in terms of receiving marketing from us. If you would like to update these preferences, you can (i) log in to an account you have created with us to adjust your settings (where the feature is available) or (ii) otherwise send a request to email You can also follow the 'unsubscribe' instructions in any marketing email you receive.

Advertising choices. We may present advertisements ourselves or in collaboration with affiliates or third parties and participate in data collection, reporting, advertising response measurement and website analysis on our digital services and on third-party websites on the Internet and applications over time. We, our affiliates, or third parties may use cookies, web beacons, pixels, SDKs, or similar technologies to perform this activity. They sometimes collect information about applications you use, websites you visit, and other information across your devices and browsers and across websites, services, and apps over time, to help show ads that will be more relevant to your interests on and off our digital services and across your devices and browsers. This type of advertising is called 'interest-based advertising'. We, our affiliates, or third parties may also use this information to link your various browsers and devices together for interest-based advertising and for other purposes such as research, analysis, internal operations, fraud prevention and enhancing consumer experiences.

Please note that any opt-out you pursue will apply to interest-based advertising from the third parties you select but will still allow the collection of information for other purposes, including research, analysis and internal operations. You can therefore continue to receive advertising, but that advertising may be less relevant to your interests.

Important things to note about cookie-based web browser cancellations:

•   Blocked cookies: It may not work to unsubscribe from cookies if your browser is configured to block third-party cookies.

•   Deleting or protecting unsubscribes: If you delete your cookies, you will need to unsubscribe again. There are browser plugins that help you maintain your unsubscribe cookies.

•   This browser only: When you unsubscribe, it only applies to the browser profile where you have set it. For example, if you set unsubscribe while using Firefox but then use Chrome, unsubscribe will not be active in Chrome. To unsubscribe from Chrome, repeat the unsubscribe process. This is because cookies cannot be read between different browsers or browser profiles.

Unsubscribing does not block or delete cookies: it also does not prevent the use of cookies or other technologies for purposes other than choosing advertisements based on your interests that have been derived from your online behavior. If you unsubscribe, data about your browsing activities may still be collected and you will still see advertisements. For example, advertisements can be selected based on the content of the website where they are displayed. If you want to completely block or delete cookies, you can use the web browser settings to do so.

You may have several options depending on your mobile device and operating system. For example, most device operating systems (such as iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices) provide their own instructions on how to restrict or prevent the delivery of customized ads in the application. You can review the support materials and / or privacy settings of the respective operating systems to learn more about these features and how they apply to customized in-app advertisements.

Accurate location information. To enable or disable the collection of accurate location information from your mobile device through our mobile apps, you can go into your mobile device settings and choose to restrict that collection. You can also restrict the collection of accurate location information from websites through browser settings.


We operate internationally, and some of the processes involved in our use of your information require that your information be stored or processed in countries outside the country where you are located, including countries where the level of legal protection of your information may be different and where you may have fewer legal rights. Your information will particularly be transferred to and processed in Portugal, Sweden, the Netherlands, and Ireland, where some of our systems are located.

However, when we transfer your information outside a country or territory, such as the European Economic Area, we will ensure that we take the necessary steps to comply with applicable legal requirements. Therefore, we will, where required, ensure that appropriate safeguards are in place by means of appropriate contractual regulations or by using service providers that are part of an approved international data transmission device or have binding corporate rules.


From time to time, we update this Privacy Policy. We will notify you of significant changes by telling us about it on our pages. We encourage you to return regularly and review this Privacy Policy so that you are up to date.


If you have any questions about this Privacy Policy, please contact us at


If you are dissatisfied with how we have handled your request, please contact us at

Updated: September 27, 2021

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